Whenever we hear about consumer rights, we must look closely, because there is sure to be a “consumer activist” in the area. What is this activist doing and what is their goal? According to definition, consumer activism is undertaken on behalf of consumers to assert consumer rights. Goals can include making products or services that are directed at consumers safer, of better quality as well as making them more readily available. The ideal goal is to push consumers to question the morality of a purchased product's origins. Consumer activist tactics can include boycotts, petitioning the government, media activism, and organising interest groups The most common tactic is to have protest marches in order to gain political influence (make the politicians listen). By gaining this influence, the group gains new political opportunities as well as access to resources such as donor money, to use for their benefit. This in turns allows for funding of further activities to protest and ge...