Making A Better World - Milton Louw

(This article was originally published on Marketingweb a few months back. It drives home some key points that we've been trying to emphasise here on Bruin-ou.com since the site was launched, that the Coloured community is unjustifiably neglected by corporate South Africa and in so doing, is incapable of properly advancing in South African society today. We'd love to hear your views on this article.) Fragmented, stereotyped and misunderstood, South Africa’s 4.4 million strong Coloured market is as big as the white market in South Africa (9.1% of the population vs. 9%) and yet so many marketers have made the mistake of overlooking opportunities within this previously disadvantaged group. This is a shortsighted, given that the Coloured market makes up 63% of the total population in the Western Cape (Stats SA 2009), and therefore it is no surprise that so many brands that are successful elsewhere fail to connect with consumers in this province. To understand this complexity, on...

Many years ago I was asked, “Who are you?” This was before Independence and I understood my credentials were being questioned. My reply was, “First, I am a human being, and secondly I am a Namibian. Last, and least important, I am coloured”. Now I am 40 and take the time to sit back and look back at the mileposts during my life. It is also the time to look forward to the end of my days, and consider where I have gone wrong, and perhaps where I have made a meaningful difference. It is most definitely like sitting in an armchair and contemplating “in order to understand itself and mentally grasp its own activity, that of the mind.” After all, “to be able to look back upon ones life in satisfaction is to live twice.” So in this last chapter I must also address mistakes that I have made in my feeble attempts at contributing to the nationhood of our beloved land. I have thought it unimportant where my family comes from, what their cultures and beliefs were, and often thought these ...

28.12.2009 Marson Sharpley writes: As a man of God I realize that I cannot afford the luxury of being so heavenly minded that I become earthly useless. There are three distinct types within the Colored community that I have come to be aware of, i.e. those who consider themselves to be more Black than White, those who consider themselves more White than Black and those who are simply Colored and that’s it! In fact it has very little to do with skin pigmentation as much as it has to do with upbringing. Nevertheless, no matter what side of the racial divide they lean towards, Coloreds born in Africa are Africans who have the full right to be part of the action and have a piece of the cake. My previous article on this subject must not be viewed as an emotional tirade by what one newspaper termed “proud to be colored”. No, this matter I intend rationally and pragmatically addressing through systematically forming a delegation of eminent Colored leaders to go and seek an audience wit...

29.12.2009 Marson Sharpley writes: WELL done people of Namibia, my fellow countrymen and women! We have to be proud of the manner in which we voted and behaved during the voting period. It is this that makes one proud to be Namibian! Having said that, I want to advance an argument that I hope will become part of the future debates of our population as we strive to find the best-suited leadership in the political, economic and social sectors of our society. I believe that we need to examine and interrogate the demarcations we have accepted in terms of the roles that people are supposed to be filling in our society. The Oxford dictionary describes or at least defines politics as the art and science of government or activities concerned with the acquisition or exercise of authority or government. The first point I would like to make and attempt to clarify is the fact that when we speak about “church”, “politics” and/or “society”, we tend to refer to these entities in the third per...